LO1: Analysis of audio-visual promos.

Indents are audio-visual promos. An example of this is the BBC hippo ident.

The purpose of this video is so the user identifies the channel as BBC.

the form of this is an ident.

In this ident the content is a number of hippos swimming in a circle around a BBC logo that fades in, establishing that the channel is BBC one. The meaning is that the BBC channel is now on and that it is a relaxed channel from the music and tranquility of the scenario.

The genre of this is informative and the audience of the ident is anyone who is interested in the BBC one channel.

Here is an advert taken from the History channel, it is a self promoting video.

The purpose of this trailer is to make the viewer interested in the show and ultimately make them watch it. The advert shows various parts of the show and music over it, portraying it as exciting and interesting. In the trailer you see many clips from different shows that have been on the channel before, these are put into a face paced montage that captivates the viewer in action. The audience of this advert are people who watch the History channel, these people will be perspective viewers of this show.

This is a film trailer, which advertises the film which is upcoming.

This film trailer's purpose is to make the viewer want to watch it. It does this by displaying various short clips from in the film. The trailer starts off slow and progressively becomes more action packed. Action packed. Rock music kicks in an the clips become faster and more violent. The audience of this trailer are people who want to see or want more information on the film. The genre of the trailer is action.  

This John Lewis Christmas advert promotes the Christmas sales.

 

This is an advert from John Lewis from around Christmas time, the advert is a promotional video for the sales happening at the store. The advert is an animation that appeals to all ages and is based on a story set in a Christmas theme. The message of the story is to give presents and care for each other around this time as it is an important event in England. In the advert a bear is upset due to the lack of Christmas spirit, but he is pleasantly surprised to find out a Christmas tree has been put up and presents are being given out by and to the other animals as they care about the bear.

This is a documentary about the Universe from National Geographic.

This is an educational documentary that informs the viewer on deep space and challenges the viewers concepts on the universe and how it was created. The documentary shows different clips and theories on space along with a commentary over it that says what is happening. There is a lot of animation in the documentary that portray space and interesting facts about it. The genre of this audio visual promo is educational and the target audience would be people who are interested in science, space or simply just fans of the National Geographic channel.

Related videos:

Related video 1.

The form of this is a music video that has the purpose of promoting the artist 'Puff Daddy' and his new rap song 'Big Homie'. The genre of this song is hip hop/rap. The video is set at night time which is dramatic, and starts off slow but when the song kicks in the video becomes a quicker pace. In the video you can see Puff Daddy and other rappers stood in a group with expensive clothing on. The other rappers are stood around Puff Daddy whilst he is rapping ,this makes him seem powerful ,important and successful, that is the meaning. The content of video contains fast cuts and close up shots that are very common in hip hop music videos. There are many slow motion establishing shots in the video as well as extreme close up shots on details like his watch and money, this reinforces the powerful and successful image that he is trying to portray through his music.
The audience of this video are people who enjoy listening to to hip hop and rap music.

Related video 2.

The purpose of this video is to promote the song by rap artist 'Chief Keef'. The form of video is a music video and shows different clips of the artist 'rapping' and clips of his friends dancing around him and glorifying him. The genre of this video is rap and a video is to inform the viewers of the song and persuade them to purchase it. The audience of the video are people who are interested in rap music.

The content and mis en scene of the video shows the artist and the artist's friends dancing and rapping, the lighting of the video is quite bright and allows the user to see all that is happening. The start of the video is slow but when the music starts there are fast cuts and close up shots that match the rhythm of the song. The Camera angles in the video are mostly close ups, extreme close ups and medium shots that look up at the artist, making him look powerful which is the meaning of the product.

Related video 3.

This form of this is a music video is from Eminem and was made to promote his song 'Lose yourself', the song also promotes the movie 8 Mile which is the purpose of the video where Eminem starred as the main character. In the song Eminem talks about how he had a hard time when he was younger and the struggle he went through to become famous. The genre of the song is rap and the music video follows the conventions of the genre (rap music) by using fast cuts that match the beat of the song. Because the song is about Eminem's struggle which is the meaning of the song/video, the lighting in the video is dark which connotes a sense of insecurity and loneliness. The content is of close up shots are used to show how serious Eminem is. The video starts of by some establishing shots of Eminem's home city, Detroit, the clips fade out until the beat kicks in. When Eminem is about to start rapping it shows him jumping up and down, as if he was a boxer preparing for a fight. The video then turns into a concert where Eminem is rapping on stage. The target audience of the video are people who enjoy rap.

Related video 4.  

This is a rap song from artist Meek Mill. This is in the form of a video and is made for the purpose of promote the album as this is the intro song that was specially made for the album. The song is about what he dreams of achieving and what he did to get his dreams, for example you can see him sitting in the back of a police van with handcuffs on. The video has content of camera angles in the video are on eye level with Meek Mill, this lets the viewer connect with him and hear his story of struggling, which is the meaning of the song and video. The first part of the video represents his dreams, the music is calm and the video matches it but when the second part of the video comes on that represents his nightmares there is fast cuts, black flashes and shaky effects in the video. The target audience of this product are people who enjoy the genre rap music.

Related video 5.

Ridin' Dirty is a song in the genre of rap from artist Chamillionaire, the song was made for the purpose of promoting the song and the form of the product is a video creates a sense of police abusing the rappers. The video is quite comical as it has content depicting the police officers as obsessed and angry, the meaning is that the police are "dirty" and aren't doing their job properly. There are a lot of establishing shots in the video as there are many locations but the main camera angles are close ups and extreme close up shots. The target audience of the video are people who enjoy rap music.